LinkedIn Corp. (LNKD - Analyst Report) added another feather to its cap by registering 300 million global members, the company reported on Apr 18. Also, the professional networking company revealed that approximately 67% of the members are from outside U.S., reflecting the effectiveness of its expansionary initiatives. Notably, at the end of the fourth quarter (Dec 31, 2013), the company had 277 million members.
LinkedIn has witnessed strong membership growth in India and Brazil. Moreover, the company’s recent website launch in simplified Chinese is expected to connect Chinese professionals, thereby expanding its user base in the leading Internet market.
The company derives approximately 62% of the revenues from the U.S. (fiscal 2013) and the current growth of members outside the U.S. is a welcome sign for the company’s revenue diversification. Additionally, LinkedIn’s domestic subscriber count surpassed 100 million.
Moreover, LinkedIn remains optimistic about its mobile engagement. In the last reported quarter, the company’s mobile engagement was noteworthy as mobile represented 41% of the traffic.
LinkedIn expects mobile to account for 50% of the traffic. The company has estimated an average of 15 million profile views coupled with 1.45 million job views and 44K job applications through mobile.
The company’s decision to acquire SlideShare and Pulse has helped it to grow on the mobile platform. It also launched several apps that increased user engagement.
LinkedIn is expected to continue its investments in the near term, which might affect its profitability. We believe the investments in strategic products are necessary as the company faces stiff competition in the social networking space from the likes of Facebook (FB - Analyst Report) and Twitter (TWTR - Analyst Report) which are looking for a position in the professional space.
LinkedIn however remains a pioneer and leader in the professional networking space with a wide industry reach which enables it to explore and tap into every opportunity to connect global workforce.
Currently, LinkedIn has a Zacks Rank #3 (Hold). Investors may instead consider a better-ranked stock like Juniper Networks (JNPR - Analyst Report) , which sports a Zacks Rank #1 (Strong Buy).
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