General Motors Co.’s (GM - Free Report) largest car brand Chevrolet won top honors in the 2014 AutoPacific Vehicle Satisfaction Awards. This award reflects customer satisfaction in 50 categories.
4 of the Chevrolet vehicles were the leaders in their respective product segments. These include Chevrolet Impala in the large car segment, Chevrolet Sonic in the economy car segment, Chevrolet Corvette in the sports car segment and Chevrolet Camaro in sporty car segment.
As a result, General Motors’ Chevrolet brand has improved by five positions in relative ranking among other manufacturers from last year.
General Motors’ Chevrolet brand offers excellent design, performance, technology and safety and its cars are developed considering consumers’ needs and requirements. The company focuses on offering the best possible experience for its consumer. These four AutoPacific Vehicle Satisfaction Awards prove that the company is delivering accordingly.
The Vehicle Satisfaction Awards focus on reliability and quality of the vehicles and the satisfaction level of the vehicle owners with their new cars or light trucks. The study is based on the opinion of 92,000 vehicle owners nationwide.
AutoPacific is an automotive market research firm which analyses satisfaction level of the owners of the vehicles from their vehicle's operation, comfort, safety and overall experience.
Other than the Chevrolet brand, General Motors’ GMC brand was recognized as the highest satisfaction popular brand for 2014. Other automakers including Ford Motor Co. (F - Free Report) and Daimler AG (DDAIF - Free Report) were also recognized in this award. Ford’s Lincoln won in the category of 2014’s highest satisfaction premium brand, while Daimler’s Mercedes-Benz S-Class was recognized as 2014’s top overall vehicle.
Recently, General Motors’s vehicles won the maximum number of initial quality awards for the second consecutive year in the Initial Quality Study of 32 brands by J.D. Power & Associates. The study is based on the number of complaints by 86,000 purchasers and lessees of 2014 model-year cars, trucks and SUVs in the first 90 days of purchasing or leasing the vehicle.
General Motors currently holds a Zacks Rank #3 (Hold). Fox Factory Holding Corp (FOXF - Free Report) with a Zacks Rank #1 (Strong Buy) is a better-ranked automobile stock.