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Ascena (ASNA) Plans a New Lane Bryant Store in California

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Going ahead with its store expansion plans, Lane Bryant, a brand of Ascena Retail Group Inc. (ASNA - Free Report) , is set to open a new store at The Outlets at Tejon in Arvin, CA on Friday, Aug 8. Celebration to mark the inauguration of the store will begin from Aug 8 to Aug 10.

During the weekend, Lane Bryant will give 50 gift cards worth $25 to customers on each day. Moreover, customers who make purchases of $50 or more will be awarded $25 Real Women Dollars redeemable on a later date. People who will visit the store can also enjoy surprise savings.

The store expansion plans of Ascena seem to be gaining pace this year. Prior to this, the company opened 4 new Lane Bryant stores at Bellis Fair in Bellingham, WA; South Hills Village in Pittsburgh, PA; Camelback Colonnade in Phoenix, AZ; and Evergreen Marketplace in Evergreen Park, IL, in July.

In June, the company opened a new Lane Bryant store at Kittery Outlet Center in Kittery and reopened one store located at Santee Trolley Square in Santee, CA. Earlier in fiscal 2014, the company has opened 9 stores in May, 4 in April and 3 in March-end. These stores along with the latest one to be opened on Aug 8 will bring the company’s new store count to 22, since March-end.

Lane Bryant is a renowned curvy women's specialty apparel retailer, offering designer and high-quality fashion. The brand’s assortments comprise an extensive range of formal and casual apparel, together with accessories, footwear, hosiery and its intimate apparel range – Cacique. Lane Bryant, which is a wholly-owned subsidiary of Ascena, operates over 775 full-line and outlet stores in 48 states across the United States, targeting plus-size women aged 30 to 45 and serves women's sizes 14–28.

Ascena Retail Group is a specialty retailer that offers clothing for women as well as teen girls and boys. The company provides apparel, accessories, footwear, undergarments and lifestyle products such as bedroom furnishings and electronics.

The company’s operating segments include Justice, Lane Bryant, Maurices, Dressbarn and Catherines. Some of the popular brands sold by the company include Justice, Brothers, Lane Bryant, Cacique, Right Fit, Maurices, Studio Y, Dressbarn, Catherines, Maggie Barnes, Liz&Me and Serenada.

As of Apr 26, 2014, Ascena operated nearly 3,900 stores in the United States, Puerto Rico and Canada. In its last earnings release, the company outlined its plan to open about 40–60 stores during fiscal 2014.

Ascena currently carries a Zacks Rank #3 (Hold). Better-ranked stocks among apparel and shoe retailers include Citi Trends Inc. , The Men’s Wearhouse Inc. and Zumiez Inc. , all carrying a Zacks Rank #1 (Strong Buy).

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