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Central Garden & Pet (CENT) Inks Partnership With Profitero

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With consumers’ rising inclination toward digital transactions, companies are adopting prudent strategies to boost online visibility. Progressing along such lines, Central Garden & Pet Company (CENT - Free Report) announced its collaboration with the leading e-commerce platform — Profitero, Inc.

Prudent Efforts to Boost E-commerce Business

The new global partnership with Profitero will enable Central Garden & Pet with a full view of its e-commerce business across eight retail partners. The company will be able to utilize Profitero’s digital shelf analytics and share data capabilities to augment its online strategy. This is likely to help strengthen digital supply chain and product content, thereby optimizing retail media campaigns. Moreover, the partnership will expand basket size and drive attachment rates within the digital channel.

Central Garden & Pet prides in having a strong e-commerce presence in its leading categories of garden supplies and pets. This has created exciting opportunities for the company to expand its business and widen consumer reach.  

In fact, online shopping trends are here to stay, even post pandemic. To unlock the full potential of such digital drive, it has become vital to optimize brand presence across retail platforms. That said, Central Garden & Pet’s move to partner with Profitero for expanding e-commerce visibility is an appropriate move. The collaboration is likely to enhance the company’s competitive positioning in the digital realm alongside providing access to the right tools, data and actionable insights to expand the online business channel.

Wrapping Up

In addition to advancing digital capabilities, this Zacks Rank #1 (Strong Buy) company is also adhering to acquisitions, developing new products, optimizing supply chain and marketing activities to boost growth in the gardening and pet supplies business categories. Speaking of acquisitions it has concluded more than 50 acquisitions since 1992. In recent developments, the company concluded the buyout of Green Garden Products, a provider of vegetables, seed starters, herb and flower seed packets as well as plant nutrients. Earlier, it closed the buyout of Hopewell Nursery, which is a key live goods grower that caters to retail nurseries, landscape contractors, wholesalers and garden centers in the Northeast. Central Garden & Pet also bought (DoMyOwn) — a fast-growing online retailer of professional-grade control products in the United States.

Such well-chalked moves are likely to solidify the company’s position in the pet supplies as well as lawn and garden products space. Markedly, shares of the company have gained 33.2% in the past three months against the industry’s decline of 11.3%.

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