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General Mills Inc.

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General Mills' shares have outperformed the industry in the last three months. Earnings estimates have also been trending upward for the current year and the next over the last 30 days. General Mills' consumer-focused innovation, marketing initiatives and robust restructuring savings are making up for the sluggish revenue growth. The company is currently pursuing several initiatives focused on improving operational efficiency to generate cost savings and support its key growth strategies. That said, slowing organic volumes are overshadowing minor improvements in profit margins. Sales and profits at the company’s North America Retail segment, contributing 66% to its sales, have been soft. The North American food industry has seen sluggish growth and slowdown in consumption over the last few quarters owing to changes in consumer preference.


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