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Apple Inc.

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Apple shares have outperformed the S&P 500 index in the past year. The company is benefiting from iPhone X’s higher average selling price (ASP). The Services segment has become the new cash cow of the company. Going ahead, we believe Apple’s foray into fast-growing technologies like autonomous vehicle, artificial intelligence (AI) & AR/VR will drive growth. Moreover, Apple’s new investment plan will boost its subscription-based services business and put an end to the criticism it is facing for not creating enough jobs in the United States. Apple is reportedly developing its own next-generation MicroLED screens, which will reduce its dependency on Asia-based display screen providers. Additionally, the impressive cash balance, post the tax reform, is expected to boost shareholder value. However, the sluggish demand for iPhone X remains a concern amid intensifying competition.

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