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Under Armour, Inc.

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Shares of Under Armour have outperformed the industry in the past three months. Meanwhile, Under Armour’s sustained focus on brand development, expansion of direct-to-consumer and technology-based fitness business bode well. It has also undertaken restructuring efforts since 2017 and projects savings of at least $75 million annually in 2019 and thereafter. Furthermore, Under Armour continues to seek opportunities for increasing global footprint and market share, besides rolling out e-commerce platforms. However, the company has been facing issues such as sluggishness in North America business, deteriorating gross margin and higher interest expenses. For 2018, management anticipates revenues to increase by low single-digit percentage rate. In fourth-quarter 2017, the company’s earning missed the consensus mark. Nevertheless, the big take away from this quarter was better-than-expected top-line performance.


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