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Ford Motor Company

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In first-quarter 2018, Ford’s adjusted earnings and revenues surpassed the Zacks Consensus Estimates. Both earnings and revenues were higher on a year over year basis. Company’s fitness initiatives have identified an additional $11.5 billion of cost and efficiency opportunities, promising a better future. Also, Ford is focusing more on building up a winning portfolio and investing more on trucks, utilities and commercial vehicles. Also the acquisitions of Autonomic and TransLoc are critical for its mobility strategy. However, frequent vehicle recalls to fix safety issues are adding to Ford's expenses and is also reducing consumers’ confidence in the brand. Also, rising metal prices are hurting its profit.


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