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Wayfair Inc.

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Wayfair continues to hurt by increasing advertising expenditures and it remains a major concern going forward. Further, mounting investment expenses also pose a risk to margin expansion. However, Wayfair stays confident about growth in markets, namely, Canada, U.K. and Germany as the company has made efforts to expand its house-brand offerings in these countries. Also, launch of French language site and CastleGate facility remains positive for strong performance in China. Notably, the stock has outperformed the industry it belongs to in the past 12 months. But unhealthy competition poses a serious threat to the company’s market position. Also, high vulnerability to exchange rate volatility remains a headwind.


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