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Nielsen Holdings plc

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Nielsen reported weak second-quarter results owing to weakness in the U.S. Buy segment and unimpressive performance by the emerging markets. Also, mounting competition in the digital space impacted results. However, improving performance in the Watch segment and benefits from Gracenote acquisition are positives for the company’s market share. Moreover, the company’s Connected Partner Program bodes well for improving clientele. Also, regular dividend payment and share repurchase reflect Nielsen’s financial strength and commitment to return value to shareholders. However, continued investments in technology and infrastructure could weigh on margins and profitability, going forward. In the past 12 months, the stock has underperformed the industry it belongs to.


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