Global public relations leader Porter Novelli, a part of Omnicom Group Inc.’s (OMC - Free Report) DAS Group of Companies, launched PNProtect, a full-service cybersecurity platform to protect clients from digital threats.
Powered by Rook Security, a leading cybersecurity technology company, PNProtect attempts to tackle what is arguably the greatest threat to businesses at present — cyber attacks and the ensuing damage to reputation. PNProtect can assist businesses in managing risks, dealing with an active crisis or recuperating from a breach.
PNProtect builds on Porter Novelli's existing crisis management specialty, and provides support in three distinct phases of reputation and crisis management.
The first step is to identify and deal with cyber attacks before they become full blown. PNProtect conducts a reputation audit and analysis of a client's "threat score." It then helps clients offset as much risk as possible, simultaneously preparing the client for a potential attack.
In case of an attempted attack or data breach, PNProtect discovers the source of the attack and interacts with clients to deal with the situation in real time. Its skilled crisis communications specialists offer continuous strategic counsel and support for tactical execution. Porter Novelli’s Mobile Crisis Response Platform offers further support to clients who are on the move.
Porter Novelli has extensive experience in managing complex crises and cyber-security events. PNProtect gauges the proper time when the trajectory of a negative plot can be altered and redirected, and Porter Novelli experts then prepare a strategy for recovery.
Thus, PNProtect, empowered with the support of Porter Novelli's most experienced crisis experts, steers a company through such crisis, protecting customers and stakeholders and curtailing the damage to a company's reputation.
Omnicom presently holds a Zacks Rank #3 (Hold). Some better-ranked stocks that are worth considering include American Capital, Ltd. , DTE Energy Company (DTE - Free Report) and Interactive Intelligence Group Inc. , each sporting a Zacks Rank #1 (Strong Buy).