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Purple Innovation (PRPL) Lowers Q2 & Withdraws 2021 Outlook

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Shares of Purple Innovation, Inc. (PRPL - Free Report) have declined nearly 4% during the trading hours on Jun 29, following the company’s revised second-quarter 2021 view. Also, the company withdrew its full-year guidance. Management informed that in the current quarter due to an accident, it faced production challenges following sudden mechanical and maintenance issues cropping up while fixing the machines.

Consequently, it now expects meaningfully lower production levels overall for around 10 weeks, which in turn, may induce shipment backlogs. These backlogs are expected to hurt both the second and third-quarter revenues. However, it forecasts full production to be back online by mid-July. Moreover, management is certain that these headwinds are isolated events and won’t affect the company’s ability to scale up its performance beyond 2021.

Considering the aforesaid difficulties, management now projects net revenues in the bracket of $175-$185 million and a gross margin of 43-45% for the quarter ended Jun 30, 2021. It also suspended the adjusted EBITDA guidance issued on May 17, 2021 for the same quarter. Earlier, the company expected net revenues between $200 million and $210 million and an adjusted EBITDA between $21 million and $25 million.

Following the updated second-quarter outlook and taking into account the anticipated impacts of production woes on the third quarter, management stalled its guidance for 2021. On May 17, Purple Innovation anticipated net revenues of $860-$900 million and adjusted EBITDA of $95-$105 million for the ongoing year.

Meanwhile, the company completed a detailed review of the effects of production challenges, and macro-economic trends considering supply-chain, labor and marketing costs. Therefore, it expects to provide 2021 outlook when it will release second-quarter results. Furthermore, it shared growth targets for the long run. It hopes to recognize revenues worth $2-$2.5 billion and predicts adjusted EBITDA margins in the mid-teens over the coming three-five years.

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Shares of this currently Zacks Rank #3 (Hold) company have soared 45.6% in the past year, outperforming the industry’s mere 3.1% rise.

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