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Millennial Media (MM) Rallies: Stock Adds 6.5% in Session

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Millennial Media Inc. was a big mover last session, as the company saw its shares rise roughly 7% on the day. The move came on solid volume too with far more shares changing hands than in a normal session. This reverses the recent trend of the company, as the stock is now trading above the volatile price range of $1.66 to $1.79 in the last one month.

The company has seen no estimate revisions over the past 30 days, while its Zacks Consensus Estimate has remained unchanged over the same time frame. The recent price action is encouraging though, so make sure to keep a close watch on this firm in the near future to see if yesterday’s jump can turn into more strength down the road.

Millennial Media currently carries a Zacks Rank #3 (Hold) while its Earnings ESP is 0.00%.

A better-ranked advertising stock is Incorporated (COUP - Free Report) , sporting a Zacks Rank #1 (Strong Buy).

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