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Equifax Inc.

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Last year's cyber-attack at Equifax, under which criminals stole highly sensitive personal data of approximately 143 million of its consumers, has heavily tarnished the brand image, reputation and credibility of the company. The company is facing huge customer criticism, while cybersecurity companies are questioning its preparedness and response to this massive data breach. Moreover, with lawmakers and investigating agencies probing the mishap, troubles for Equifax are unlikely to end any time soon. Notably, shares have underperformed the industry in a year’s time frame. Nonetheless, we believe that management’s efforts, such as strategic initiatives for product innovation and expansion of data assets through acquisitions should act as tailwinds.


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