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Wix.com (WIX) & Klaviyo Team Up to Boost Customer Interaction

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Wix.com (WIX - Free Report) and Klaviyo team up to provide its users with the necessary tools to build effective and long-lasting customer relationships.

Brands are moving away from the transactional model and more toward one that helps create and deepen digital relationships as online consumers expect the same personalized experiences compared to in-person.

Wix users can integrate their Wix store with Klaviyo’s customer platform to provide personalized client communications, which will aid brands in expanding their customer base.

The Klaviyo platform assists organizations in rapidly generating communications that attract and retain customers by providing proper insights about customer spending habits.

The integration makes it possible for actions taken on the Wix website, such as purchases, clicks, reviews and referrals, to be accessed in Klaviyo. Online firms then customize messaging to boost sales and conversion rates.

Wix offers solutions that enable businesses, organizations, professionals and individuals to develop customized websites and application platforms.

The company continues to invest heavily in research and development to launch several user-friendly applications.

In September, the company announced its new Wix Portfolio, which enables professional users and students to customize and develop an online portfolio to showcase and grow their business.

Wix Portfolio enables its customers to concentrate more on their vision instead of the web designing process. Customers can change their portfolio design with pre-designed layouts, add navigation buttons, change the font and add additional personalization to their portfolio without the need to update pages individually.

Prior to that, the company announced its new Wix Editor, which integrates with the Wix Artificial Design Intelligence and the existing Wix Editor to provide users with simplified complex design capabilities. Customers can now leverage the improved design possibilities to turn their web creation visions into realities.

For the third quarter, the Zacks Consensus Estimate for revenues stands at $343.3 million, up 7% year over year. Also, the consensus mark for earnings is pegged at (7) cents per share, up 66.7% year over year.

For third-quarter 2022, the company expects revenue between $341 million and $345 million, suggesting 7-8% growth from the prior-year quarter's reported figure.

Wix.com currently carries a Zacks Rank #2 (Buy). Shares of the company have lost 54.4% compared with the industry’s decline of 39% in the past year.

Zacks Investment Research
Image Source: Zacks Investment Research

Other Stocks to Consider

Some other top-ranked stocks from the broader technology space are Synopsys (SNPS - Free Report) , Pure Storage (PSTG - Free Report) and Arista Networks (ANET - Free Report) . Pure Storage currently sports a Zacks Rank #1 (Strong Buy), whereas Synopsys and Arista Networks presently carry a Zacks Rank #2. You can see the complete list of today’s Zacks #1 Rank stocks here.

The Zacks Consensus Estimate for Synopsys 2022 earnings is pegged at $8.85 per share, up 4.5% in the past 60 days. The long-term earnings growth rate is anticipated to be 16.2%.

Synopsys earnings beat the Zacks Consensus Estimate in the last four quarters, the average being 3%. Shares of SNPS have increased 7.9% in the past year.

The Zacks Consensus Estimate for PSTG 2022 earnings is pegged at $1.18 per share, rising 24.2% in the past 60 days. The long-term earnings growth rate is anticipated to be 35.5%.

Pure Storage’s earnings beat the Zacks Consensus Estimate in the last four quarters, the average being 171.8%. Shares of PSTG have increased 13.5% in the past year.

The Zacks Consensus Estimate for Arista Network’s 2022 earnings is pegged at $4.04 per share, increasing 1.3% in the past 60 days. The long-term earnings growth rate is anticipated to be 15.7%.

Arista Network’s earnings beat the Zacks Consensus Estimate in the last four quarters, the average being 10.1%. Shares of ANET have increased 33.9% in the past year.

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