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CBS Corp's Coverage of Super Bowl 50 Draws Huge Audience

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The contest between Denver Broncos and Carolina Panthers did not create much excitement as the former marked an easy win of 24-10 over the latter. However, that did not deter Super Bowl fans from tuning into their television to catch a glimpse of the match. As a result, CBS Corporation (CBS - Free Report) garnered an average viewership of 111.9 million on Feb 7, according to Nielsen Fast National ratings.

Per media reports, CBS’ broadcast of Super Bowl 50 was the third most-watched program in the history of the U.S. television, falling shy of the 2015 Super Bowl between New England and Seattle on NBC that witnessed an average audience of 114.4 million, and the 2014 Super Bowl between Seattle and Denver on Fox which drew 112.2 million viewers. During 8:30–9:00 p.m. ET, the viewership of this year’s game peaked to an average of 115.5 million at the halftime show that starred Beyonce, Coldplay and Bruno Mars.

CBS Corporation informed that per Nielsen's Fast Total Audience Estimates, 167 million (television-only number) watched the Super Bowl on Sunday for at least 6 minutes,  helping it break its own record of the 2013 Super Bowl XLVII between Baltimore Ravens and the San Francisco 49ers, when 164.1 million people saw the match.

With the Internet increasingly becoming a significant part of our daily lives, people now love to stream games, movies and other videos online, either on tablet, computer or internet connected TV boxes. CBS Corporation also made live streaming of the Super Bowl available on the Internet, which witnessed an average of 1.4 million viewers per minute -- a record that also surpassed last year’s online viewership of 800,000 on NBC.

Streaming numbers continue to climb with each passing year. Viewers’ preference for watching television through the web and other handheld devices is quite evident. Moreover, networks are making the game easily available irrespective of the platform that the end user chooses.

CBS Corporation, which is slated to announce fourth-quarter 2015 results on Feb 11, 2016, currently carries a Zacks Rank #3 (Hold).

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Some better-ranked stocks that appear promising include The E. W. Scripps Company (SSP - Free Report) , sporting a Zacks Rank #1 (Strong Buy), Time Warner Inc. and Nexstar Broadcasting Group, Inc. (NXST - Free Report) , both holding a Zacks Rank #2 (Buy).

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