German business software provider SAP SE (SAP - Free Report) and OpenText (OTEX - Free Report) — a proven industry leader in managing unstructured content announced an extension to their global reseller agreement. Per the agreement, SAP will resell the SAP Hybris Digital Documents application by OpenText. The application complements the market-leading omni-channel DAM (Digital Asset Management) solution by OpenText — SAP Hybris Digital Assets Management application.
CRM (Customer relationship management), marketing, commerce and billing communications have several point solutions, but they usually do not have a unified touch point that firmly integrates all applications and channels. In addition, communicating with a customer or prospect on a one-on-one basis has become crucial to every omni-channel strategy. This calls for digitization of customer communications.
The SAP Hybris Digital Documents application enables customers to integrate their digital assets across their SAP business processes landscape. Through this solution, customers can also leverage big-data insights to offer contextualized, hands-on communications with their customers. The solution strongly integrates the communication into data and processes running in SAP Hybris solutions, and with the SAP HANA platform for analytics.
Thus, SAP Hybris Digital Documents enables users to go beyond traditional CRM by digitally transforming their businesses with a unified platform for engaging communications as well as digital content. It also augments the significance and completeness of SAP Hybris Commerce, SAP Hybris Billing and SAP Hybris Marketing by enabling tailored and proactive digital customer communications.
SAP Hybris Digital Documents (including other solution extensions) from OpenText that are resold by SAP form a part of the OpenText EIM strategy — which is facilitating businesses to discover and manage data in order to unlock growth and spur innovation, while also reducing the time to competitive advantage.
SAP has gradually become a reliable partner for businesses that seek to digitize their entire operational landscape including applications, cloud, business networks and platforms.
However, factors like intensifying competition in the IT industry and inherent seasonality in clients’ technology spending have been exerting pressure on this Zacks Rank #4 (Sell) stock’s financials.
Better-ranked stocks in the industry include NetSol Technologies, Inc. (NTWK - Free Report) and Avid Technology, Inc. (AVID - Free Report) . Both these stocks sport a Zacks Rank #1 (Strong Buy).
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