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Harley-Davidson, Inc.

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In fourth-quarter 2018, Harley’s adjusted earnings, and motorcycle and related products’ revenues missed the respective Zacks Consensus Estimate. Further, the figures also declined on a year-over-year basis. The company is struggling with declining demand for its motorcycles in the United States, its key market and a few developed markets. Also, high tariffs and added charges to repair defective motorcycle parts are hampering Harley’s profit margins. Over the past three months, the company’s shares have underperformed the industry it belongs to. However, long-term strategic investments to broaden its product portfolio and improve marketing and sales support are expected to drive its revenues. For first-quarter 2019, it expects motorcycle shipments of approximately 53,000-58,000 units.


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