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Starwood (HOT) Opens Two Tribute Portfolio Hotels in Paris

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Starwood Hotels & Resorts Worldwide, Inc. unveiled two hotels in Paris – the Le Metropolitan and Le Dokhan’s – under its Tribute Portfolio brand.

The Le Metropolitan hotel is located in Paris with a scenic view of the Eiffel Tower. It is built in a conventional Haussmann-style structure, with the artistic rooms offering charming views. The hotel also has a pool, a wellness center and a bar and a restaurant – which serves both local and Mediterranean cuisine.

Le Dokhan’s, on the other hand, is built in the form of a private township, with classic Parisian style architecture. The hotel also houses a bar and is close to the popular tourist attractions of Paris like the Trocadero Gardens, the Louvre and the Eiffel Tower. Guests can book rooms in both these hotels directly through its own channels. Further, Starwood would offer the benefits of its loyalty program, Starwood Preferred Guest.

Further, the Tribute Portfolio has collaborated with shopping service, to enable guests to book via the photo sharing service, Instagram. Once users like a photo on Instagram, an email with direct links will be sent to book rooms through the hotel website. Through this facility, Tribute plans to cash in on the gradually increasing rise in hotel bookings through mobile.

Tribute Portfolio, Starwood’s 10th brand, was introduced in Apr 2015 with the first hotel in Miami. Currently, the company operates hotels in London, U.K.; Las Vegas, NV; Palm Springs, CA; Costa Mesa, CA; Jakarta, Indonesia; and Hokkaido, Japan. Starwood also plans to expand the brand in the U.S., as well as outside.

Starwood currently carries a Zacks Rank #5 (Strong Sell). A couple of better-ranked stocks in the same sector are Marriott Vacations Worldwide Corp. (VAC - Free Report) and Red Lion Hotels Corporation (RLH - Free Report) . Both the stocks carry a Zacks Rank #2 (Buy).

Another stock in the broader consumer discretionary sector that can be considered is Las Vegas Sands Corp. (LVS - Free Report) with the same Zacks Rank as Marriott Vacations.

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