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Pitney Bowes HDNA Technology to Upgrade IntelliJet Printing

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Pitney Bowes Inc. (PBI - Free Report) revealed that it will demonstrate its HDNA (High Definition Nozzle Architecture) technology on its IntelliJetprinting systems at drupa2016. The upgrade will have significant relevance for its clients, as it will offer improved print quality and higher speed, thus enhancing the efficiency of the machine.

According to the company, the HDNA technology will double the print resolution of IntelliJet 20 HD and IntelliJet 42 HD printing systems, enabling them to deliver an industry-leading resolution of 2400 nozzles per inch. Also, it will allow the machines to achieve faster print speed of up to 1000 feet per minute.

These attributes will serve to improve and augment the output of the machines, and will also free up machine time which can then be used for additional revenue-generating work.

The IntelliJet 20 HD and IntelliJet 42 HD printing systems cater to the demands of high-volume mailers in the financial services, healthcare, insurance and telecommunications industries, in addition to an increasing number of print and mail service providers.

Pitney Bowes’ IntelliJet printing systems are upgradeable; hence the clients can capitalize on the most recent innovations and developments in the field of production print on an immediate basis. This protects them against operational disruptions and loss of time involved in a conventional ‘fork-lift’ upgrade, and unnecessary costs as well. Thus, clients can gain huge benefits from the flexible, upgradable platform, and thus generate a robust return on investment.

The company leverages a strategic collaboration with HP Inc. (HPQ - Free Report) to sell the IntelliJet printing systems.

In recent times, Pitney Bowes has been attempting to exit low-margin countries and focus on core geographic regions to aid growth and slowly reap synergies. The implementation of a new ERP program is expected to slash Pitney Bowes’ administrative expenses in the second half of 2016, which in turn, should drive margins.

However, incremental marketing expenses related to the new advertising campaign can prove to be a drag. Also, deteriorating market conditions in the technology industry is impacting the company’s software business materially. Currency headwinds continue to pose a major threat to Pitney Bowes’ financial performance in the coming quarters.

Pitney Bowes currently has a Zacks Rank #3 (Hold). Some better-ranked stocks in the broader computer & technology sector include Key Tronic Corp. (KTCC - Free Report) and Zix Corporation . Both these stocks carry a Zacks Rank #2 (Buy).

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