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Monster Worldwide Up on Jobr Buy; Focuses on Mobile Apps

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Shares of Monster Worldwide, Inc. rose 2.11% in yesterday’s trading session, after the company declared its plans to acquire Jobr, a mobile-based job search startup. The financial terms of the deal were kept under wraps.

Details of the Acquisition

Jobr which has a ‘Tinder-like’ approach to its platform will allow Monster to attract new users, especially the younger generation which is more inclined toward mobile applications compared to web. In a way similar to Tinder, Jobr lets job seekers to select relevant openings with a swipe across the screen. This makes it fast and simple to use. In addition, Jobr also has a range of novel features for job providers, which could benefit Monster.

This apart, Jobr’s technical strength in building mobile-first applications will complement Monster’s existing offerings while allowing it to further drive its mobile development.

Another positive for Monster is that its jobs have already featured on the Jobr app (prior to this acquisition). The company can start the integration process smoothly, at least with its core job-search platform. Thereafter, in the coming year, Monster intends to deploy Jobr assets to enhance its other offerings as well.

Meanwhile, Jobr will benefit from Monster’s international presence. Monster plans to expand Jobr apps to more markets (at present it is only serves the U.S. market) in 2017 with more innovative features.

To Conclude

The acquisition is clearly an important one for Monster. It needs to rapidly expand its mobile offerings especially as its competitors like LinkedIn have already taken a lead on this front.

Acquisitions and collaborations have been a key growth catalyst for Monster. The acquisitions of TalentBin and Gozaik in 2014 enabled the company to collect job postings from diversified platforms including social media sites like Twitter and Facebook . In fact, through such acquisitions, the company has been able to strengthen its platform and even introduced a number of new products targeting almost all customer segments.

Monster Worldwide currently has a Zacks Rank #2 (Buy).

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