Restaurant Brands International Inc. (QSR Quick QuoteQSR - Free Report) subsidiary Burger King surprises once again on Wednesday with the announcement of their new Mac ‘n Cheetos, deep fried sticks of macaroni covered in Cheetos-flavored breading.

The product emerged from a new partnership between PepsiCo Inc.’s (PEP) Frito-Lay and Burger King. The move is not the first of its kind, bearing resemblance to Yum! Brands (YUM Quick QuoteYUM - Free Report) subsidiary Taco Bell’s Doritos Locos Tacos mash up. The new item is one of many in Burger King’s attempt to discover new profitable ventures.

Mac ‘n Cheetos will be sold for about eight weeks or until supplies run out at a small number of locations. Priced at $2.49, the five-piece trial dish already appears to be generating buzz. However, QSR stock has not seen much movement with the announcement, currently down 1.4% since opening bell.

This is not Burger King’s only trial dish, the other recent one being the Whopperito, essentially a chopped up whopper wrapped in a tortilla. Considering the success that the Doritos tacos had for Taco Bell, it’s no surprise that Burger King is going out of its way to find the next big thing.

As intriguing as this new dish seems, whether or not people will eat it is a separate discussion.

QSR currently sits at a Zacks Rank #1 (Strong Buy).

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