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Wal-Mart Introduces Online Payment Solution to Boost Sales

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In an attempt to drive sales, retail giant Wal-Mart Stores Inc. (WMT - Free Report) has introduced Wal-Mart Pay – a convenient way of shopping for customers in an age where time matters most. Wal-Mart launched this mobile payment solution in 150 Ohio and 100 Colorado stores.

This makes Wal-Mart the only retailer to offer its own payment platform that works on any iOS or Android device.

With Wal-Mart Pay, customers in these cities will be able purchase goods and pay through their smart phones, enhancing the shopping experience and check out options.

The application offers a few perks over other mobile payment solutions, helping more than 20 million customers enjoy smooth and easy shopping each month.  Wal-Mart Pay also ranks among the top three retail apps in the Google and Apple online stores. Apart from these, the app enhances the shopping experience in Wal-Mart stores by offering features like checking in to pick up an online order, refilling pharmacy prescriptions and finding an item’s location in the store.

Online shopping is a booming industry as an increasing number of customers prefer to shop at their own convenience, place and time. Wal-Mart, currently carrying a Zacks Rank #2 (Buy), is thus aggressively investing in its e-Commerce business and making efforts to improve customer service.

Wal-Mart plans to launch Walmart Pay in all 4,500-plus U.S. stores by the first half of 2017. This marks another step to accelerate its online business, to make shopping easier and faster and to compete with online leader Amazon.com (AMZN - Free Report) .

Key Picks in the Sector

Other stocks in the retail sector worth considering includes The Cheesecake Factory Incorporated (CAKE - Free Report) and Burlington Stores Inc. (BURL - Free Report) both carrying a Zacks #2 (Buy).

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