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Will Online Payment Solution Wal-Mart Pay Fuel Sales?

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Retail giant Wal-Mart Stores Inc. (WMT - Free Report) has recently expanded Wal-Mart Pay – the company’s online payment system – to all the 4600 Wal-Mart stores worldwide.

Wal-Mart Pay is a convenient way of shopping that will allow shoppers to pay through its existing smartphone app. This makes Wal-Mart the only retailer to offer its own payment platform that works on any iOS or Android device and with any major credit, debit, pre-paid or Walmart gift card – all through the Walmart mobile app. Through this system, Wal-Mart customers can purchase goods online and pay through their smart phones. This not only leads to more check out options but also offers an enhanced shopping experience.

As per Wal-Mart, around 22 million customers use its app each month, and more than half of its online orders come from mobile devices. That is why the retailer chose to build its own system, which can work on iOS and Android smartphones through its mobile app. Users will just have to scan a QR code displayed at the register during checkout.

Apart from these, the app enhances the shopping experience in Wal-Mart stores by offering features like checking in to pick up an online order, refilling pharmacy prescriptions and finding an item’s location in the store.

This is different in comparison to other payment options, which work only on certain devices. Apple Pay from Apple, Inc. (AAPL - Free Report) requires iPhones whereas Alphabet, Inc 's. (GOOGL - Free Report) own tap-and-pay service, Android Pay and Samsung Pay require Android phones.

Wal-Mart’s mobile payment system is expected to pose tough competition to these big names, as they all are trying to gain share in this lucrative and growing business.

Online shopping is a booming industry as an increasing number of customers prefer to shop at their own convenience, place and time. Wal-Mart, currently carrying a Zacks Rank #2 (Buy), is thus aggressively investing in its e-commerce business and making efforts to improve customer service. This marks another step to accelerate its online business, to make shopping easier and faster and to compete with online leader Amazon.com (AMZN - Free Report) .

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