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Facebook Updates on "Live" Policy After a Week of Violence
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Facebook, Inc. has issued a statement on its live video content policy after a week of violent protests across the U.S that has bought issues of racial intolerance into focus.
Facebook has been at the centre of these protests since the video of an African American named Philando Castile bleeding to death after being shot by a white policeman was live streamed by his fiancée on Facebook Live. A day before, video of another African American, Alton Sterling, being shot dead by the police in Baton Rouge, LA, went viral on the social network.
Soon after, violent protests erupted across the country against the killings. However, things took a nasty turn in Dallas when a sniper by the name of Micah Xavier Johnson, a war veteran who reportedly acted alone, shot dead five policemen and grievously injured another two. This time, an eyewitness named Michael Bautista live streamed the incident on Facebook Live.
The disturbing and graphic video uploads on a public platform have raised critical questions prompting Facebook to issue a statement. The company mentioned that “Live” was a growing set-up which faces “unique challenges.”
The company stated, “Live video allows us to see what’s happening in the world as it happens. Just as it gives us a window into the best moments in people’s lives, it can also let us bear witness to the worst. Live video can be a powerful tool in a crisis — to document events or ask for help.”
Further, the company added that the live content is subject to same restrictions as the other content on the site. A single report is enough for Facebook’s trained reviewing staff who work 24x7 to review the content, and if required, take it down.
Touching upon the core issue, Facebook mentioned that for sensitive videos like those mentioned above “context and degree are everything. For instance, if a person witnessed a shooting, and used Facebook Live to raise awareness or find the shooter, we would allow it. However, if someone shared the same video to mock the victim or celebrate the shooting, we would remove the video.”
Facebook maintained that it will take a responsible approach with “Live” and will be consistently making improvements in the best interest of its users.
Facebook has been aggressively promoting “Live” in order to capture the opportunity presented by the ever increasing video viewing on social media platforms. Online video is the most rewarding component of digital advertising. As video ads generate more revenues than photos and texts, Facebook is trying to incorporate more and more video oriented content to bring in more ad revenues. Moreover, the “Live” feature holds immense potential. Facebook added that an initial survey found that people reacted 10 times more to a live video than regular videos. Leading research firm, Forrester Research projects digital ad revenues to touch $12.6 billion by 2019.
Currently, Facebook carries a Zacks Rank #3 (hold). Some better-ranked stocks in the tech space include NetEase, Inc. (NTES - Free Report) , Globant S.A. (GLOB - Free Report) and Ellie Mae, Inc. . Both NetEase and Globant sport Zacks Rank #1 (Strong Buy), while Elli Mae holds a Zacks Rank #2 (Buy).
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Facebook Updates on "Live" Policy After a Week of Violence
Facebook, Inc. has issued a statement on its live video content policy after a week of violent protests across the U.S that has bought issues of racial intolerance into focus.
Facebook has been at the centre of these protests since the video of an African American named Philando Castile bleeding to death after being shot by a white policeman was live streamed by his fiancée on Facebook Live. A day before, video of another African American, Alton Sterling, being shot dead by the police in Baton Rouge, LA, went viral on the social network.
Soon after, violent protests erupted across the country against the killings. However, things took a nasty turn in Dallas when a sniper by the name of Micah Xavier Johnson, a war veteran who reportedly acted alone, shot dead five policemen and grievously injured another two. This time, an eyewitness named Michael Bautista live streamed the incident on Facebook Live.
The disturbing and graphic video uploads on a public platform have raised critical questions prompting Facebook to issue a statement. The company mentioned that “Live” was a growing set-up which faces “unique challenges.”
The company stated, “Live video allows us to see what’s happening in the world as it happens. Just as it gives us a window into the best moments in people’s lives, it can also let us bear witness to the worst. Live video can be a powerful tool in a crisis — to document events or ask for help.”
Further, the company added that the live content is subject to same restrictions as the other content on the site. A single report is enough for Facebook’s trained reviewing staff who work 24x7 to review the content, and if required, take it down.
Touching upon the core issue, Facebook mentioned that for sensitive videos like those mentioned above “context and degree are everything. For instance, if a person witnessed a shooting, and used Facebook Live to raise awareness or find the shooter, we would allow it. However, if someone shared the same video to mock the victim or celebrate the shooting, we would remove the video.”
Facebook maintained that it will take a responsible approach with “Live” and will be consistently making improvements in the best interest of its users.
Facebook has been aggressively promoting “Live” in order to capture the opportunity presented by the ever increasing video viewing on social media platforms. Online video is the most rewarding component of digital advertising. As video ads generate more revenues than photos and texts, Facebook is trying to incorporate more and more video oriented content to bring in more ad revenues. Moreover, the “Live” feature holds immense potential. Facebook added that an initial survey found that people reacted 10 times more to a live video than regular videos. Leading research firm, Forrester Research projects digital ad revenues to touch $12.6 billion by 2019.
Currently, Facebook carries a Zacks Rank #3 (hold). Some better-ranked stocks in the tech space include NetEase, Inc. (NTES - Free Report) , Globant S.A. (GLOB - Free Report) and Ellie Mae, Inc. . Both NetEase and Globant sport Zacks Rank #1 (Strong Buy), while Elli Mae holds a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>