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Twitter on Streaming Deals Spree, Brings Bloomberg on Board
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Yesterday, micro blogging site Twitter Inc. signed another streaming deal. This time, Twitter has collaborated with Bloomberg to live stream the network’s entire financial markets coverage as well as several Bloomberg shows like Bloomberg West, With All Due Respect and What’d You Miss?
However, there were no official details on revenue sharing agreement. Reportedly, Twitter and Bloomberg will split revenues 70:30 on ad packages sold together with the videos. Ads will be displayed both at the time of live streaming and before highlights of the shows.
Twitter CFO Anthony Noto said “partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”
Twitter continues to bet big on the “live” feature. Earlier this year, Twitter won the streaming rights for 10 NFL games, beating the likes of Facebook and Amazon (AMZN - Free Report) . Last Friday, Twitter live streamed free Wimbledon coverage for its users which is important as it gears up to live stream NFL matches. Per media reports, Twitter partnered with Disney’s (DIS - Free Report) ESPN, which has the telecast rights for Wimbledon since 2011, to live stream highlights and analysis of the match on a separate page.
Following that, Twitter announced a deal with CBSN, the streaming service of CBS News, to stream the network’s live coverage of the upcoming Republican and Democratic National Conventions to be held from Jul 18-21 (Cleveland OH) and Jul 25-28 (Philadelphia, PA), respectively.
The live feature is really emerging as a big growth opportunity and Twitter is working all the more to boost live experiences to battle troubled user growth. Live streaming, especially big sporting events like NFL, is a sure shot way to attract more users as well as boost advertising revenues. As per a Recode Report, Twitter’s ad prices for each NFL game are pegged somewhere between $2 million to $8 million.
At present, Twitter carries a Zacks Rank #4 (Sell).
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Twitter on Streaming Deals Spree, Brings Bloomberg on Board
Yesterday, micro blogging site Twitter Inc. signed another streaming deal. This time, Twitter has collaborated with Bloomberg to live stream the network’s entire financial markets coverage as well as several Bloomberg shows like Bloomberg West, With All Due Respect and What’d You Miss?
However, there were no official details on revenue sharing agreement. Reportedly, Twitter and Bloomberg will split revenues 70:30 on ad packages sold together with the videos. Ads will be displayed both at the time of live streaming and before highlights of the shows.
Twitter CFO Anthony Noto said “partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”
Twitter continues to bet big on the “live” feature. Earlier this year, Twitter won the streaming rights for 10 NFL games, beating the likes of Facebook and Amazon (AMZN - Free Report) . Last Friday, Twitter live streamed free Wimbledon coverage for its users which is important as it gears up to live stream NFL matches. Per media reports, Twitter partnered with Disney’s (DIS - Free Report) ESPN, which has the telecast rights for Wimbledon since 2011, to live stream highlights and analysis of the match on a separate page.
Following that, Twitter announced a deal with CBSN, the streaming service of CBS News, to stream the network’s live coverage of the upcoming Republican and Democratic National Conventions to be held from Jul 18-21 (Cleveland OH) and Jul 25-28 (Philadelphia, PA), respectively.
Also, there are reports of Twitter holding talks with with the NBA, Major League Soccer and the cable network Turner Broadcasting about acquiring digital streaming rights for sports-related content.
The live feature is really emerging as a big growth opportunity and Twitter is working all the more to boost live experiences to battle troubled user growth. Live streaming, especially big sporting events like NFL, is a sure shot way to attract more users as well as boost advertising revenues. As per a Recode Report, Twitter’s ad prices for each NFL game are pegged somewhere between $2 million to $8 million.
At present, Twitter carries a Zacks Rank #4 (Sell).
Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>