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Consumer Stocks in Focus for Earnings This Week: UA, KO, MCD

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In this video, we take a look at a few of the best known consumer companies in America today and how they might fare this earnings season. This could be a make-or-break time for several of these companies given the recent trading in the overall consumer space, as well as thanks to expectations leading into the reports.

First up, we have soft drink king Coca-Cola (KO - Free Report) which reports later this week. The company was just upgraded to Zacks Rank #3 (hold) territory from the sell range, though it still maintains an ‘F’ Grade for fundamentals. And while the company has an amazing track record in earnings season, its recent earnings estimates suggest stagnation, potentially making it difficult for KO to go for a knockout punch this earnings season.

COCA COLA CO Price, Consensus and EPS Surprise

COCA COLA CO Price, Consensus and EPS Surprise | COCA COLA CO Quote

McDonald’s (MCD - Free Report) , on the other hand, has finally broken out of its slump and is trading near fresh all-time highs. The fast food king is also running on a nice earnings surprise streak, while its breakfast initiative is also helping to boost estimates. The main concerns here is a negative earnings ESP, and a Zacks Rank #3 (hold) that was just upgraded from ‘sell’ territory.

MCDONALDS CORP Price, Consensus and EPS Surprise

MCDONALDS CORP Price, Consensus and EPS Surprise | MCDONALDS CORP Quote

Under Armour (UA - Free Report) is also a top-notch performer in earnings season, as the surging apparel company hasn’t missed estimates in more than five years. However, we should note that earnings estimates have been falling, and growth levels don’t look great for this firm. And with a Zacks Rank #4 (sell) and an ‘F’ score for fundamentals, it is hard to like this stock going into the report, and especially given that their main rival, Nike (NKE), also has a sell rank and is seeing slumping estimates.

UNDER ARMOUR-A Price, Consensus and EPS Surprise

UNDER ARMOUR-A Price, Consensus and EPS Surprise | UNDER ARMOUR-A Quote

Make sure to watch for more insights on all of these companies, including a more thorough discussion of their charts. And if you’d like additional information on how to trade earnings reports, make sure to check out our podcast below:


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CocaCola Company (The) (KO) - free report >>

McDonald's Corporation (MCD) - free report >>

Under Armour, Inc. (UA) - free report >>