Back to top

Image: Bigstock

LinkedIn (LNKD) Prospects Bright on Strong Member Growth

Read MoreHide Full Article

We issued an updated research report on LinkedIn Corporation on Aug 10.

LinkedIn, a leader in the emerging online professional networking segment, is enjoying increasing popularity and steady growth worldwide. The company recently disclosed better-than-expected results for the second quarter of 2016, wherein both the top and the bottom line witnessed strong year-over-year improvement.

Moreover, the company registered an 18% surge in the cumulative member count. We are also encouraged by top-line growth in the range of 30–50% recorded over the past few quarters by this Zacks Rank #1 (Strong Buy) company.

However, LinkedIn has neither updated its outlook for 2016 nor did it hold a conference call for the quarter, due to its pending merger with Microsoft Corp. (MSFT - Free Report) . Notably, the two companies entered into a merger agreement on Jun 11, under which Microsoft will acquire LinkedIn for a total cash consideration of approximately $26.2 billion.

LinkedIn’s traction in the mobile segment has been particularly impressive owing primarily to the launch of its applications for Apple’s (AAPL - Free Report) iPhones and Android-based smartphones. Synergies from its acquisitions — Lynda.com, Newsle and Bizo — are expected to garner additional bottom-line accretion through targeted marketing strategies over the long term, apart from enhancing user experience.

We believe that LinkedIn’s initiatives to boost advertising revenues through product launches and partnership programs are commendable. Meanwhile, advertisers are also taking note of the company’s growing user base, in our view.

Further, LinkedIn’s investments in strategic products are essential as its peers like Facebook and Twitter have already started looking for opportunities to expand in the professional networking space.

On the flip side, continued investments in new and improved products and services might dent LinkedIn’s profits in the short term, even though over the long run, these investments will drive member growth and user engagement.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report >>


Unique Zacks Analysis of Your Chosen Ticker


Pick one free report - opportunity may be withdrawn at any time


Apple Inc. (AAPL) - $25 value - yours FREE >>

Microsoft Corporation (MSFT) - $25 value - yours FREE >>

Published in