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Here is What to Know Beyond Why Starbucks Corporation (SBUX) is a Trending Stock

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Starbucks (SBUX - Free Report) is one of the stocks most watched by visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.

Over the past month, shares of this coffee chain have returned +5.6%, compared to the Zacks S&P 500 composite's +3.1% change. During this period, the Zacks Retail - Restaurants industry, which Starbucks falls in, has lost 3.2%. The key question now is: What could be the stock's future direction?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.

Revisions to Earnings Estimates

Here at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

For the current quarter, Starbucks is expected to post earnings of $0.94 per share, indicating a change of -6% from the year-ago quarter. The Zacks Consensus Estimate has changed -1.6% over the last 30 days.

For the current fiscal year, the consensus earnings estimate of $3.59 points to a change of +1.4% from the prior year. Over the last 30 days, this estimate has changed -1%.

For the next fiscal year, the consensus earnings estimate of $4.05 indicates a change of +12.8% from what Starbucks is expected to report a year ago. Over the past month, the estimate has changed -1.1%.

With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #5 (Strong Sell) for Starbucks.

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

12-month consensus EPS estimate for SBUX _12MonthEPSChartUrl

Projected Revenue Growth

Even though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.

In the case of Starbucks, the consensus sales estimate of $9.24 billion for the current quarter points to a year-over-year change of +0.8%. The $36.83 billion and $39.57 billion estimates for the current and next fiscal years indicate changes of +2.4% and +7.5%, respectively.

Last Reported Results and Surprise History

Starbucks reported revenues of $8.56 billion in the last reported quarter, representing a year-over-year change of -1.8%. EPS of $0.68 for the same period compares with $0.74 a year ago.

Compared to the Zacks Consensus Estimate of $9.14 billion, the reported revenues represent a surprise of -6.31%. The EPS surprise was -13.92%.

Over the last four quarters, Starbucks surpassed consensus EPS estimates two times. The company topped consensus revenue estimates just once over this period.


Without considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S) and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an An is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Starbucks is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

Bottom Line

The facts discussed here and much other information on might help determine whether or not it's worthwhile paying attention to the market buzz about Starbucks. However, its Zacks Rank #5 does suggest that it may underperform the broader market in the near term.

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