Visa Inc. (V - Free Report) along with Oracle has introduced a new suite of products under Visa Advertising Solutions. Visa will leverage internet technologies from Oracle to deliver promotional advertisements to consumers.
The merchants will now be able to gain insights into their advertising campaigns run on mobile, display, video and social channels by digital advertising and cross-device connection data from Oracle Data Cloud with aggregated purchase data from Visa Advertising Solutions. These products inform merchants about the effectiveness of their online as well as in-store advertisements.
While Visa Advertising Solution will provide merchants information on potential customers based on their past purchases, knowledge of demographics and customer interests via Oracle Data Cloud. These information can be used for effective marketing.
Visa Advertising Solutions is a powerful new suite of products created exclusively for advertisers to effectively target digital ad spend. It is available on leading digital and social media platforms.
Visa also plans to partner with other strategic digital ad technology partners to provide additional Visa Advertising Solutions in the future.
Visa carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in this space are Wex Inc. (WEX - Free Report) , Equifax Inc. (EFX - Free Report) and Evertec Inc. (EVTC - Free Report) . Each of these stocks carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here
Wex Inc. saw a 0.8% rise in its 2016 Zacks Consensus Estimate to $4.02 earnings per share over the past 60 days. On average, the company delivered a positive earnings surprise of 3.9% in the trailing four quarters.
Equifax Inc. saw a 2.7% rise in its 2016 Zacks Consensus Estimate to $5.30 earnings per share over the past 60 days. On average, the company delivered a positive earnings surprise of 4.4% in the last four quarters.
Evertec Inc. saw a 1.2% rise in its Zacks Consensus Estimate for 2016 to $1.66 earnings per share over the past 60 days. The company consistently surpassed expectations in the last four quarters, with an average beat of 1.22%.
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