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Analyst Blog

Twitter, Inc. (TWTR - Analyst Report) and Bloomberg recently expanded their partnership despite the takeover rumors of the former doing the rounds.

Per the new deal, subscribers of Bloomberg Professional service will be able to “tweet” directly from Instant Bloomberg, a chat service provided by the company.

The most important thing to note about this arrangement is that it meets the stringent regulatory requirements regarding sharing of financial and related information on social media. In this case, users can get the required permission from the compliance officers through Bloomberg Professional’s new SOCIAL tool.

According to a press release from Bloomberg “Once approved by their firm, Bloomberg Terminal users can post from IB directly to Tweets through SOCIAL will also appear on the Bloomberg Terminal's Twitter newswire, which is frequently one of the top 10 sources read by Bloomberg Professional subscribers.”

This apart, Bloomberg will be using its proprietary categorization tool to display Tweets based on relevance so as to maximize visibility and influence.

Bloomberg and Twitter have been strengthening their partnership. Users have already been streaming Bloomberg News through the Twitter app on various Apple (AAPL - Analyst Report) , Amazon (AMZN - Analyst Report) and Microsoft (MSFT - Analyst Report) devices. Since 2013, Bloomberg Terminal has been integrating Twitter data into its platform to enable users to access “trending news” on Twitter.

Now this ability to ‘tweet’ will allow Bloomberg users to even participate in Twitter conversations that too without toggling between two different platforms.

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