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Hanesbrands Hires Celebrity Stylist as Face of Maidenform


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Everyday basic apparel retailer Hanesbrands Inc.’s (HBI - Analyst Report) renowned brand Maidenform has named celebrity stylist, Micaela Erlanger as its brand ambassador for its fall collection.

Erlanger is famous as a stylist for the red carpet. She will show them how to use the fall collections of the brand. Erlanger will also guide Maidenformcustomers and offer expert tips, help them in product picks and provide styling insight via the brand’s official website and social media platforms.

This initiative will add brand power to the brands’ fall collection. Moreover, Erlanger’s expert advice will give it an edge over other products thus boosting top line.

In September, Maidenform along with Hanes brand showcased their fall collection at the College Fashion Week 2016, hosted by Her Campus. The fall collections were available at Macy’s Inc.’s (M) stores as well as online at the company’s website. Among the products on display, Hanes Hosiery Cool Comfort and Maidenform Sleek Smoothers were worth mentioning.

Maidenform also showcased products like Bodybriefers, Waistsnippers, Hi-Waist Boyshorts, Fat Free Dressing Camisoles and Sleek Smoother Tanks on the runway during the College Fashion Week.

Innovation has traditionally been a strong suit for Hanesbrands helping it to deliver better-than-expected sales over the recent quarters. The Innovate-to-Elevate strategy (focused on value-added, higher-priced and high-margin items that can be supplied at lower costs) has aided the company to increase its adjusted operating profit margin and generate significant cumulative cash from operations.

Zacks Rank

Hanesbrands currently carries a Zacks Rank #3 (Hold).

Better-ranked stocks in the sector include Guess’ Inc. (GES - Analyst Report) , Duluth Holdings Inc. (DLTH - Snapshot Report) and Ralph Lauren Corporation (RL - Analyst Report) . All these stocks carry a Zacks Rank #2 (Buy).You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Guess’ Inc, has a long-term growth rate of 16.3%.

 Long-term growth rate of Duluth Holdings is 25%.

Ralph Lauren has a growth rate of 7.9%.

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