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Amazon Really Wants You to Start Your Holiday Shopping Early

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On Tuesday, e-commerce king Amazon.com Inc. (AMZN - Free Report) launched its first round of Black Friday shopping deals as part of its new Black Friday Deals Store. The shop will run all the way through December 22.

Amazon will offer new deals as often as every five minutes, with consumers enjoying tens of thousands of deals during 2016’s holiday season. The shop also features “curated holiday gift guides” so shoppers can find gifts without the stress or guesswork.

“Customers love discovering the best deals on the most sought-after products, and our Black Friday Deals Store and curated Holiday Gift Guides offer them a place to do just that – plus enjoy the most convenient shopping experience with tons of super-fast shipping options,” said Doug Herrington, Senior Vice President of North American Retail at Amazon, in a news release.

Shoppers will be able to save on items like toys, electronics, clothing, jewelry, kitchen gadgets, and much more within the Black Friday Deals Store. Examples include $20 off the Kindle Paperwhite, savings on an LG 55” 1080p Curved Smart OLED TV, and as much as 40% off select Magformers toys.

Amazon’s curated gift guides include a 2016 Electronics Gift Guide, which features over 500 of the hottest tech products of the year like 3D printers, virtual reality headsets, and 360-degree cameras; a 2016 Home Gift Guide that offers thousands of must-have home products and gift ideas for indoors and outdoors; and a Handmade at Amazon Holiday Gift Guide featuring lists of genuinely handcrafted items for everyone in the family, sold directly by artisans.

If you’re an Alexa owner, Amazon has made holiday shopping even easier. “This holiday season, we’re offering more deals than ever before and – for the first time ever – giving Prime members an opportunity to use Alexa voice shopping for purchasing their holiday gifts hands-free. They can make purchases simply by asking Alexa-enabled devices, like the new Echo Dot, while relaxing at home with family and friends,” continued Herrington.

Along with Alexa-enabled shopping, Amazon now offers Watch-a-deal alerts that helps you keep track of discounts, and Package X-Ray, which allows iPhone users to see what’s been delivered without opening boxes. With the Amazon mobile app, iPhone users can simply scan the barcode using the camera to see what’s inside.

Like for many Amazon deal events, Prime members receive extra perks: a 20% discount on pre-order and new release video games, 30-minute early access on thousands of Lightning Deals, and the standard Two-Day Shipping on over 30 million items.

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