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Marriott (MAR) Unveils First Four Points Hotel in Dallas

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Marriott International, Inc. (MAR - Free Report) announced the opening of its new hotel under the Four Points brand in Dallas, TX. The Four Points Dallas Fort Worth Airport North marks the brand’s debut in greater Dallas and the brand’s ninth property in the state of Texas.

The hotel has been developed by Sava Holdings, Ltd. and encompasses over 150 guest rooms, flexible meeting space, a pool, fitness and business center along with the brand's iconic Best Brews and BBQ restaurant.

Moreover, the hotel is conveniently located at the intersection of Interstate 635 and Belt Line Road in Coppell, TX, and is just five miles from Dallas Fort Worth Airport (DFW).

Four Points’ popularity with travelers and flexible development options has now led to the brand having more than 200 hotels in over 30 countries. It is one of the 30 leading brands under Marriott’s operation and is on track to expand its portfolio of rooms by nearly 60% in the next five years with new hotels strategically positioned in diverse locations across the world.

This month, Marriott reported its third-quarter 2016 results, wherein the bottom line beat the Zacks Consensus Estimate while the top line lagged the same. In fact, the company has surpassed earnings estimates consistently over the trailing ten quarters.


After the successful acquisition of Starwood Hotels & Resorts, Marriott became the world’s largest hotel company spanning across 120 countries with over 6,000 properties.

Meanwhile, with the boost in the economy and an improvement in business and leisure travel, Marriott is well poised to grow in the near as well as long term. The company’s significant international exposure and an aggressive buyback strategy add to the positives. Further, its investments in technology for hotel bookings would improve guest experience, thereby boosting occupancy.

However, revenue growth at Marriot might get restricted as lingering political uncertainty in key international markets and significant currency headwinds are affecting most of the hoteliers including Hyatt Hotels Corporation (H - Free Report) , Hilton Worldwide Holdings (HLT - Free Report) .

Marriott currently has a Zacks Rank #3 (Hold).

A better-ranked hotel stock is Red Lion Hotels Corporation (RLH - Free Report) whose current year growth estimate is pegged at 48.7% compared with the industry average of 23.8%. Also, it carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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