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Will Disney's "Rogue One" Touch the Magical Figure of $1B?

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There seems to be no stopping media behemoth, The Walt Disney Company’s (DIS - Free Report) movies. The company’s latest movie Rogue One: A Star Wars Story crossed $800 million at the box office internationally. The movie is the first spinoff of the cult franchise “Star Wars” produced by Disney, since its acquisition of Lucasfilm for $4 billion in 2012.

In the first eighteen days, the movie has collected more than $440 million, which makes it the 13th highest grossing domestic collection ever. Despite being a spinoff that explores other characters apart from the core trio of Luke, Leia and Han Solo, Rogue One: A Star Wars Story is doing a great business and if it continues to perform at the same level then it may cross $1 billion at the global box office. It is essentially a story of a band of rebels trying to steal plans of abolishing the planet-pulverizing Death Star. In China, the movie will hit theaters on Jan 6, 2017.

In Dec 2015, the “Star Wars” franchise took the box office by storm with its return after a decade with Star Wars: The Force Awakens. The movie has collected more than $2 billion worldwide.

Disney has a well documented history of box office success. Luck seems to be favoring the company as it has struck gold with almost every movie released over the last couple of years. In 2015, it came up with hits like Avengers: Age of Ultron, Marvel's Ant-Man, Inside Out, Cinderella and Star Wars: The Force Awakens.

The year 2016 has also been magnificent for the company’s movie business. The notable movie releases were Captain America: Civil War, Finding Dory and Zootopia, all three surpassed $1 billion at the box office. Further, Jungle Book saw excellent business with a worldwide collection of $966 million.

Where is the Stock Heading?

Disney’s stock touched a 52-week high of $106.90 buoyed by the latest hit the “Rogue One”. In the past three months, the company’s shares have gained 12.8% compared with the Zacks categorized Media Conglomerates industry that surged 11.8%.

However, if we look at the company’s performance in the past one year shares have advanced only 3.3% despite the fabulous run of its movies, and also underperformed the Zacks categorized Media Conglomerates industry which witnessed a gain of 12.7% in the same time frame. On the contrary, shares of Comcast Corporation (CMCSA - Free Report) and Time Warner Inc. have surged 24.1% and 47.3%, respectively, in the past one year.

The success of movie business is crucial for Disney as the loss of subscribers at ESPN has been a major concern. Disney’s primary cash cow, ESPN, has been under immense pressure as the Pay-TV landscape continues to change owing to migration of subscribers to online TV.

Zacks Rank & Stock to Consider

Disney currently carries a Zacks Rank #3 (Hold). A better-ranked stock worth considering in the sector includes The Liberty Media Group , which sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Liberty Media Group has reported positive earnings surprise in the trailing two quarters.

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