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Facebook (FB) Launches New TV App for Apple TV & Others
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Social media giant, Facebook Inc. has unveiled a new TV app to enhance the video viewing experience. The app will be initially available on app stores on Apple TV, Amazon Fire TV and Samsung Smart TV and will be rolled out to other platforms gradually.
In a blog post, Facebook said that the app will enable users to “watch videos shared by friends or Pages you follow, top live videos from around the world, and recommended videos based on your interests.” Currently, Facebook enables users to stream videos on their TVs from their Facebook page.
Further in the post, Facebook said that going forward, mobile users will be able to hear sound automatically in their news feed. Earlier, one had to tap on the video to listen but with the new feed, there is no need for that. Users can choose to “disable” the feature by switching off “Videos in News Feed Start With Sound” in Settings. Also, Facebook has improved vertical video experiencing on mobile phones by incorporating a “larger format.” The company also introduced a picture-in-picture view that will help users to watch videos and scroll at the same time.
As video ads generate more revenues than its photo and text-based substitutes, Facebook and a host of several others social media sites like Twitter ) and Snapchat are trying to incorporate more and more video oriented content to bring in more ad dollars. Ad revenues contribute over 90% to Facebook’s total revenue. Per media reports, Facebook is looking to grab a share of the reportedly $70 billon brand advertising that is allocated to linear TV by increasing video content on its platform. At its last earnings call, Facebook said that video emerged as a “megatrend” on the same lines like mobile.
However, Facebook is yet to work out an ad model for live video. Given CEO Mark Zuckerberg’s aversion to pre roll ads, Facebook is reportedly testing a new ad platform – mid roll format – whereby publishers will be able to put in ads in a video (which has a minimum duration of 90 seconds) after a user has played it for 20 seconds or more. Reports add that Facebook will share revenues with publishers in a 45:55 ratio, similar to that of Alphabet’s (GOOGL - Free Report) YouTube.
At present, Facebook has a Zacks Rank #3 (Hold). Moreover, we note that Facebook has outperformed the Zacks categorized Internet Services industry in the last one year. The company’s shares increased 31.21% compared with the industry’s gain of 18.26%.
In the trailing four quarters, MeetMe recorded a positive average earnings surprise of 36.07%.
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Facebook (FB) Launches New TV App for Apple TV & Others
Social media giant, Facebook Inc. has unveiled a new TV app to enhance the video viewing experience. The app will be initially available on app stores on Apple TV, Amazon Fire TV and Samsung Smart TV and will be rolled out to other platforms gradually.
In a blog post, Facebook said that the app will enable users to “watch videos shared by friends or Pages you follow, top live videos from around the world, and recommended videos based on your interests.” Currently, Facebook enables users to stream videos on their TVs from their Facebook page.
Facebook, Inc. Price
Facebook, Inc. Price | Facebook, Inc. Quote
Further in the post, Facebook said that going forward, mobile users will be able to hear sound automatically in their news feed. Earlier, one had to tap on the video to listen but with the new feed, there is no need for that. Users can choose to “disable” the feature by switching off “Videos in News Feed Start With Sound” in Settings. Also, Facebook has improved vertical video experiencing on mobile phones by incorporating a “larger format.” The company also introduced a picture-in-picture view that will help users to watch videos and scroll at the same time.
As video ads generate more revenues than its photo and text-based substitutes, Facebook and a host of several others social media sites like Twitter ) and Snapchat are trying to incorporate more and more video oriented content to bring in more ad dollars. Ad revenues contribute over 90% to Facebook’s total revenue. Per media reports, Facebook is looking to grab a share of the reportedly $70 billon brand advertising that is allocated to linear TV by increasing video content on its platform. At its last earnings call, Facebook said that video emerged as a “megatrend” on the same lines like mobile.
However, Facebook is yet to work out an ad model for live video. Given CEO Mark Zuckerberg’s aversion to pre roll ads, Facebook is reportedly testing a new ad platform – mid roll format – whereby publishers will be able to put in ads in a video (which has a minimum duration of 90 seconds) after a user has played it for 20 seconds or more. Reports add that Facebook will share revenues with publishers in a 45:55 ratio, similar to that of Alphabet’s (GOOGL - Free Report) YouTube.
At present, Facebook has a Zacks Rank #3 (Hold). Moreover, we note that Facebook has outperformed the Zacks categorized Internet Services industry in the last one year. The company’s shares increased 31.21% compared with the industry’s gain of 18.26%.
Key Pick
A better-ranked stock in the wider technology space is MeetMe Inc , which carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.
In the trailing four quarters, MeetMe recorded a positive average earnings surprise of 36.07%.
Zacks' Top Investment Ideas for Long-Term Profit
How would you like to see our best recommendations to help you find today’s most promising long-term stocks? Starting now, you can look inside our portfolios featuring stocks under $10, income stocks, value investments and more. These picks, which have double and triple-digit profit potential, are rarely available to the public. But you can see them now. Click here >>