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Are Facebook's Snapchat Clones Actually Better Than Snapchat?

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On today’s episode of Tech Talk Tuesday, Content Writer Ryan McQueeney explores Facebook’s attempts to clone Snapchat’s user experience and discusses how the world leader in social media plans to maintain its lead over the up-and-coming company.

Make sure to subscribe to the Zacks Stocks in the News podcast section on iTunes for this—and more—exclusive audio content!

Is Facebook a Copycat?

  • (0:30) - Snapchat Clones
  • (2:00) - Instagram Stories        
  • (3:30) - WhatsApp Status
  • (5:30) - Two Reasons Why Facebook Does Snapchat Better
  • (8:20) - Episode Recap

Facebook first responded to the popularity of Snapchat with the launch of Instagram Stories over the summer. Similarly to Snapchat’s “Story” feature, Instagram Stories allows users to post pictures and videos to a new feed that deletes itself after 24 hours.

Just last week, the company doubled down on its Snapchat cloning with the debut of “WhatsApp Status,” a very feature that is based on the “delete after 24 hours” principle. WhatsApp Status also allows users to decorate their pictures with designs that should remind many of Snapchat’s popular filter options.

These two new features are thinly-veiled attempts at copying Snapchat’s innovative user experience, but you can rest assured that Facebook doesn’t care if you call it a copycat. The social media behemoth will rest easy knowing its already doing some things a bit better than Snapchat is.

For one, Instagram Stories also includes live video streaming, which has proven to be a popular feature across multiple social media platforms. Also, WhatsApp Status boasts end-to-end encryption, which could sway the privacy-focused users that are skeptical about how Snapchat holds its unopened messages.

Make sure to check out the episode to hear what Ryan has to say about these new Snapchat clones!

As a reminder, if you feel that we missed something, or if you want us to cover a different story, shoot us an email at podcast@zacks.com. Make sure to check out all of our other audio content at zacks.com/podcast, and remember to subscribe and leave a rating on iTunes.

Thanks for listening to this week’s episode of Tech Talk Tuesday! We will see you next time!

Also, be sure to check out the latest episode of the Zacks Friday Finish Line podcast, which featured an exclusive interview about Snapchat’s upcoming IPO:

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