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World Wrestling Entertainment to Unveil Online Shop in India

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World Wrestling Entertainment, Inc. is all set to launch its first ever WWE shop, the official online source of WWE merchandise, in India beginning Apr 3. This is great news for lovers of the sport in India. Moreover, WWE mega event of the year, WrestleMania will also be broadcasted on the day of the launch of eCommerce platform in India.

The fans will be able to place orders for their favorite WWE merchandise like genuine WWE superstar apparel as well as accessories, WWE replica championship titles, console games, trading cards, toys, collectibles, stationery to name a few. on WWEShop.in.

Considering the huge fan base of WWE in India, we believe the company’s decision to launch WWE shop will drive the top line. The year 2016, registered record revenue generation in the history of the WWE, with the company reporting its highest revenue ever. The company’s record revenues were mainly driven by a substantial increase in revenues in North America, Europe/Middle East/Africa (EMEA) and gain in WWE Network’s total subscriber base.

In order to boost WWE Network’s revenues, the company has been implementing certain strategies including the development of fresh content, execution of customer acquisition and retention programs. Moreover, the company is increasing distribution platform, introducing new features and foraying into new locations. Further, WWE Network is available in the Indian Subcontinent, Germany, Austria, Malaysia, Switzerland and Japan.

The Zacks Rank #4 (Sell) company’s shares have underperformed the Zacks categorized Movie/TV Production/Distribution industry in the past six months. The company’s shares have increased 6.5%, underperforming the Zacks categorized industry’s gain of 20.9%.

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