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Conn's Inks Deal with Progressive to Augment Credit Sales

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Conn's, Inc. (CONN - Free Report) recently inked a deal with Aaron's, Inc.’s (AAN - Free Report) subsidiary – Progressive Leasing, per which the latter will offer lease-to-own payment solutions to those customers who are not eligible for Conn’s proprietary credit offering.

Conn’s is a renowned specialty retailer of furniture and mattresses; home appliances; consumer electronics and home office products, and is also a provider of consumer credit solutions. Progressive Leasing forms a significant segment of Aaron’s, which is an omnichannel provider of lease-purchase solutions.

The three-year exclusive partnership with Progressive Leasing is a result of Conns’ review of its third-party lease-to-own strategy. The company had commenced this review back in the summer of 2016, in a drive to boost its sales. In this regard, Conn’s turned down the option of renewing its one-year exclusive deal with Acceptance Now and thereafter terminated the latter’s services in various Conn’s locations.

The motive behind these actions was to test other lease-to-own alternatives, which in turn culminated into Conn’s aforementioned deal with Progressive. After a full-fledged review, Conn’s chose Progressive, as it is most likely to benefit from Progressive’s growth-oriented culture, solid balance sheet and efficient decision-making capacity.

Given this credibility, Progressive is deemed to be a superb partner for Conn’s, thus helping it revive its in-house credit space, which witnessed a 5.2% drop in revenues in the last reported quarter. The company has seen its stock price plunge 36.4% over the last three months, as against the Zacks categorized Retail – Consumer Electronics industry’s rise of 9.4%.



On the other hand, Progressive contributed $324.0 million to Aaron's revenues in the last reported quarter, marking a 17.3% year-over-year surge. Thus, the company believes that partnership with Progressive is likely to take it closer to its goal of augmenting its lease-to-own revenues.

Conn’s anticipates having Progressive’s services in select stores from May 2017, with the complete rollout expected in the beginning of June.

Zacks Rank & Key Picks

Conn’s currently carries a Zacks Rank #3 (Hold).

Better-ranked retail stocks include Best Buy Co., Inc. (BBY - Free Report) and The Children's Place, Inc. (PLCE - Free Report) , sporting a Zacks Rank #1 (Strong Buy) each. You can seethe complete list of today’s Zacks #1 Rank stocks here.

Best Buy has delivered positive earnings surprise consistently in the last four quarters. The stock has a long-term growth rate of 9.7%.

Children's Place has an average positive earnings surprise of 39% in the trailing four quarters. The stock has a long-term growth rate of 8%.

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