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Twitter (TWTR) Launches New Paid Subscription Service for Advertisers

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Twitter (TWTR - Free Report) made public a new paid subscription service for advertisers on Friday. For $99 per month, a business can pay Twitter to handle all of its promoted tweets on the social media site.

“This program will do the heavy lifting,” Twitter wrote on its website. “You just need to continue using Twitter as you normally do—Tweeting updates, links, and media that you want a larger audience to see. Then, the promotion of your Tweets will be automatic.”

Twitter is hoping to attract small businesses that might not want to create their own advertising campaigns. This new service is supposed to save the paying company effort by not having to set up each new promoted campaign. Twitter says it will send subscribers biweekly reports about audience engagement and new followers.

The social media platform has not said how many tweets will be promoted or what kind of guaranteed reach the promotions will obtain.

Promoted tweets through this service will target users with similar interests or users who live close to the company. However, Twitter would have full control over which tweets get promoted and which don’t.

This new subscription service debuts a day after Twitter reported disappointing second quarter fiscal 2017 results. While the daily active usage of the site increased 12%, Twitter did not add any new users in three months. In comparison, Facebook (F - Free Report) added 66 million followers in the same time period.

Twitter did make a profit of $574 million by selling ads last quarter, although at a decrease of 5% year-over-year. This new paid service could help the company increase its revenue for the third quarter.

Users who sign up for the test program can get the first month of service for free. Twitter invited some companies to try the new service via email, but any interested account can apply to join.

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