Many investors look for companies and industries they, or someone they’re close with, understand well and interact with in a tangible way. This is why consumer-facing firms can become investing staples.

Yet, on its face, picking stocks just because they are familiar is far from a strong investment strategy. This is where pairing easily understood companies, from top performing industries, with strong fundamentals can prove very useful.

Today we will look at three companies in the consumer-facing electronics world with great Zacks Ranks that also fall within highly ranked industries, whose businesses can also be easily explained.

Sony Corp

This electronics company is a household name around the world and has its hands in everything from cameras and televisions to video games and major motion pictures, as well as behind the scenes technologies such as semiconductors.

Sony is currently a Zacks Rank #2 (Buy) and sports an “A” VGM score. The company calls the “Audio Video Production” industry home, which is currently within the top 13% of the 265 different industries tracked by Zacks.

Sony’s “A” grade for Value in our Style Scores system is backed up by its 0.66 P/S ratio, which marks a major discount compared to its industry’s average. The company’s P/B ratio of 1.61 also represents a discount against the “Audio Video Production” average. On top of that, Sony is currently trading below the industry average at 15.60x earnings.

The maker of PlayStation also scored a “B” for Growth in our Style Scores system, based in part on our current Zacks Consensus Estimates that call for massive earnings increases.

Based on our consensus projections, the company’s full-year earnings per share are set to skyrocket 362.75%. What’s more, Sony revenues are expected to pop 6.71% to touch as high as $74.75 billion. And within the last 60 days, Sony has received two upward estimate revisions for its full year earnings.

Sony’s recent history is also something investors might want to consider. The company crushed earnings estimates in its last two quarters, and its shares have surged over 32% this year. Yet, the company currently sits over 10% below its 52-week high. This fact, accompanied by its large growth projections, and strong value metrics, helps make Sony a potentially enticing stock.

GoPro, Inc. (GPRO Quick QuoteGPRO - Free Report)

The founding father of action cameras has taken its lumps since going public, to say the least.  But over the last three quarters, GoPro has topped earnings expectations and has seen its stock price climb 4.25% since the start of the year. Though GoPro’s small gain is well below the S&P 500 and the “Audio Video Production” average, it represents a trend in the right direction.

GoPro is currently a Zacks Rank #2 (Buy) stock, which scored “A” grades for both Growth and Momentum in our Style Scores system. And within the last 60 days, GoPro has received four upward earnings estimate revisions for its current quarter, as well as three for its full year.

GoPro’s revenues are projected to soar 30.65% in its current quarter, based on our current consensus estimates. On top of quarterly growth, the company’s sales are expected to hit $1.35 billion for the full year, which would mark a 12.85% jump. And after a string of down years, GoPro’s earnings are projected to skyrocket over 100% this quarter and 99% for its full year.

In terms of its stock price movement, shares of GoPro have gained over 14% in the last 12 weeks.  This positive movement has been driven in part by a commitment to its bottom line, which involved restructuring some of its business, as well as new holiday season product launches.

Still, shares of the action camera company sit well below their 52-week high—something many investors will like based on its current upward trajectory. GoPro is set to report its third-quarter earnings on Nov. 1.

Take-Two Interactive (TTWO Quick QuoteTTWO - Free Report)

Video game powerhouse Take-Two Interactive, which owns titles such as NBA 2K, Grand Theft Auto, and others, is currently a Zacks Rank #1 (Strong Buy). Take-Two is also part of the “Toys – Games – Hobbies” industry that currently rests in the top 15% of companies tracked by Zacks.

Take-Two has gone on a meteoric rise over the last few years. Shares of Take-Two have skyrocketed over 112% so far this year and currently rest just below their all-time high of $107.53—which they reached earlier this month.

Take-Two could see its stock price continue to climb if investors keep seeing the growth projection they have come to expect. The company sports a “B” grade for Growth in our Style Scores system, and its 28% current cash flow growth blows away the industry’s average—helping show that Take-Two is on a solid growth trajectory.

On top of that, the company has topped earnings estimates—often by a wide margin—in each of the trailing eight quarters.

With that said, the video game giant’s earnings are projected to climb 65% in its current quarter, while revenues are set to pop by over 22%. For its full-year, Take-Two revenues are expected to gain 12% to hit $1.82 billion.

Take-Two is set to report its second-quarter 2018 earnings on Nov. 7.

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