Viacom, Inc. was a big mover last session, as the company saw its shares rise more than 9% on Friday. The move came on solid volume too with far more shares changing hands than in a normal session. This stock, trading within a volatile range of $29.04-$32.23 in the past one-month time frame, showed a sharp increase Friday.

The move came after the company was in talks with CBS Corporation for a merger again, more than a decade post the companies' split.

The company has seen one negative estimate revision in the past month, while its Zacks Consensus Estimate has also moved lower over the same time period, suggesting there may be trouble down the road. So make sure to keep an eye on this stock going forward, to see if this recent move higher can last.

Viacom currently has a Zacks Rank #3 (Hold), while its Earnings ESP is negative.

A better-ranked stock in the Media Conglomerates industry is Pearson plc (PSO Quick QuotePSO - Free Report) , which currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Is VIAB going up? Or down? Predict to see what others think: Up or Down

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