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Google to Give Gmail Major Updates, Add Advanced Features

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Reportedly, Alphabet’s Inc. (GOOGL - Free Report) Google is planning to improve Gmail and make it more user friendly by adding features like smart reply and options to snooze emails. Additionally, the company is looking forward to provide a cleaner and less cluttered Gmail interface to users.

Smart Reply will allow users to reply promptly through automatic responses. Snooze option will help users avoid email threads until their reply is ready by removing the particular mail temporarily from the inbox.

We believe the latest features will boost the user base of the company and help generate higher revenues.

Notably, the shares of Alphabet have returned 21.9% over a year, outperforming the industry’s rally of 5%.

Gmail Gaining Traction

Google’s innovative efforts to improvise Gmail will continue to benefit the company’s market share. Currently, there are over 1.2 billion users of Gmail across the world.

Reportedly, Google is trying to make changes in its Gmail fonts. The interface font will change to “Product Sans” and that for email and messages will change to “Roboto” from its default “Arial” font.

Further, the updated Gmail will come with expiration date settings which will bring confidentiality in the system. Users will be able to set an expiration date on their sent emails post which recipients will not be allowed to forward, copy, download or print the message.

This will improve Google’s competitiveness against Microsoft’s (MSFT - Free Report) Outlook which also offers a similar kind of confidentiality.

Last year, Google introduced an updated version of Google Calendar with the help of which users can link spreadsheets, documents and presentations to their calendar invites so that invitees can view the original event details.

Also, the company upgraded the attachment function of Gmail, post which users are able to send and receive messages with attachments of up to 50MB.

Further, the company unveiled Inbox, a Gmail application that provides more content information view without opening the email.

Strengthening Services Portfolio

Google’s strong and continuous focus on innovation is helping the company strengthen its services portfolio further.

Gmail which is popular and widely used all over the world will enhance the company’s services portfolio with the above mentioned updates.

Apart from email service, the company owns an emerging and well performing business called Google Cloud, which is gaining traction in the market by acquiring clients. Additionally, Google recently provided access to AutoML tool to cloud customers.

Also, the company’s plan to take over Nokia’s airplane broadband business will help in the expansion of internet services portfolio.

Further, the recent buyout of Tenor has improved the Google’s search results by bringing Tenor’s vast library of GIF to its own platform.

We believe improving services will help the company to sustain its momentum in the market and continue to drive the top-line growth.


Zacks Rank & Stocks to Consider

Currently, Alphabet carries a Zacks Rank #4 (Sell).

Investors interested in the broader technology sector can consider some better-ranked stocks like Autohome (ATHM - Free Report) and Marchex (MCHX - Free Report) . While Autohome sports a Zacks Rank #1 (Strong Buy), Marchex carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth rate for Autohome and Marchex is currently pegged at 33.48% and 15%, respectively.

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