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Maxim Enters Fitness Tracker Market With Wearable Platforms

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Maxim Integrated Products, Inc. (MXIM - Free Report) makes its foray into the healthcare and fitness space with wearable platforms on the back of enhanced and accurate cardio data.

The wearable platforms of the company are named as MAX-HEALTH-BAND and MAX-ECG-MONITOR, both of which are evaluation and development platform. The former monitors the heart rate and activities of an individual while the latter detects heart rate signals and ECG as well.

Maxim aims at providing proper vital fitness data to the wearable designers and health application developers by monitoring the heart activities. This in turn will enable the designers to meet the complex challenges while developing an optical heart rate solution.

We note that these wearable platforms are likely to help the company in attracting more designers to its platforms. This will improve the clientele, driving its top-line growth.

Coming to the price performance, shares of Maxim have returned 12.6% on a year-to-date basis, outperforming the industry’s rally of 4.1%.



Wearable Market Holds Promise

With the increasing demand for fitness trackers and wearables in today’s technically advanced world, the designers are putting immense efforts to provide proper and valuable health information to customers by developing improved apps and wearables.

Per the latest report from Allied Market Research, the global fitness tracker market is expected to grow at a CAGR of 19.6% between 2017 and 2023 and to reach $62.1 billion by 2023.

We note that Maxim is well poised to cater to growing needs of precise data and sensors in this particular market with the aid of its strong wearable platforms.

MAX-HEALTH-BAND contains MAX86140 optical pulse-oximeter or heart-rate sensor, MAX20303 wearable power-management solution and motion-compensated algorithms, all of which help the designers to extract beat-to-beat physiological data.

MAX-ECG-MONITOR contains MAX30003 ultra-low-power, clinical-grade analog front end which allows the designers of clinical applications to utilize the data on running their own fitness applications and algorithms.

Strengthening Product Portfolio

The company’s strong focus toward expansion and innovation of its product portfolio remains a tailwind. Moreover, enhanced and new products help the company in acquiring clients.

Maxim’s MAX-HEALTH-BAND and MAX-ECG-MONITOR along with their precise data are expected to bring in more design customers.

Further, the company’s digital audio amplifiers called MAX98357 and MAX98358, provide audio quality enhancing ability. Additionally, Maxim's Ultra-Small Step-Down Converters — MAX20075 and MAX20076 — offer the industry's lowest quiescent current to help the system designers looking to create small and highly efficient 40V load dump-tolerant applications.

Recently, MAXM17532 and MAXM15462 power modules have proven beneficial to designers working on space-constrained applications in reducing solution size and increase efficiency.

Further, the company’s MAX12900 ultra-low power sensor transmitter helps in building small efficient designs for industrial automation applications.

Consequently, Maxim’s well diversified product portfolio will continue to aid its performance in all end markets.

Zacks Rank & Stock to Consider

Currently, Maxim carries Zacks Rank #3 (Hold).

Some better-ranked stocks that can be considered in the broader technology sector are Cypress Semiconductor (CY - Free Report) , Microchip Technology (MCHP - Free Report) and Micron Technology (MU - Free Report) . All the three stocks sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth rate for Cypress Semiconductor, Microchip Technology and Micron Technology is currently pegged at 16.14%, 14.02% and 8.18%, respectively.

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