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Activision (ATVI) Releases Call of Duty: WWII United Front

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Activision Blizzard (ATVI - Free Report) launched Call of Duty: World War II’s third expansion pack United Front on Sony’s (SNE - Free Report) PlayStation 4.

Reportedly, the downloadable content (DLC) pack features three new multiplayer maps, a new War Mode Multiplayer mission, and a new Zombies chapter, The Tortured Path.

Expansion Packs – A Tailwind

Activision has been continuously drawing strength from new and engaging content releases. The addition of content makes it more attractive to players, increases its engagement levels and thereby leads to higher in-game purchases.

Notably, in the March quarter, the company set a new first-quarter record of $1 billion of in-game net bookings across its portfolio of franchises.

The company is set to release World of Warcraft’s next expansion Battle for Azeroth worldwide on Aug 14. Destiny 2’s next expansion, Forsaken, is also set for a Sep 4 launch.

Call of Duty – A Gold Mine

Call of Duty is one of the most important revenue generators for the company. It has always lifted investors’ sentiment and raised expectations for future titles.

Notably, Call of Duty: WWII was the top-selling console video game in 2017 globally.

In the last reported quarter, Activision garnered 51 million monthly active users (MAUs), up 12% sequentially. This increase can primarily be attributed to Call of Duty: WWII, Destiny 2 and Crash Bandicot.

On the last conference call, management noted that Activision is aiming to be number one globally with the launch of Call of Duty: Black Ops 4.

The company is leaving no stone unturned to make the game a hit. Last month, it announced the inclusion of a battle royale (BR) game mode called Blackout in the highly anticipated game that is set to release on Oct 12.

The game will help the Zacks Rank #3 (Hold) stock take on Electronic Art’s (EA - Free Report) Battlefield 5 and Take Two Interactive’s (TTWO - Free Report) Red Dead Redemption 2, anticipated to release on Oct 19 and Oct 26, respectively.

You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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