In sync with its customer-based strategy, Nordstrom, Inc. (JWN - Free Report) intends to introduce two Nordstrom Local neighborhood stores, each in Brentwood and Downtown, LA, in fall 2018. Unlike the traditional retail concept, Nordstrom Local is the company’s first modern retailing concept store that does not stock merchandise. Under this concept, the company’s services are easily available in a centralized location.
Sprawling across 1,200 square feet, the Brentwood store is slated to open doors at 214 26th Street in the core of the neighborhood. The other 2,200 square feet store in Downtown will be located in the BLOC at 700 S Flower St. As Bloc is the leading retail and entertainment destination in the core of the city, Nordstrom Local is expected to boost the customers’ experience at large.
Nordstrom introduced its first Nordstrom Local store at Melrose Place in West Hollywood, CA, in October 2017. These stores are likely to focus on personal styling, consultations, appointments along with buy online, pick-up in-store and same-day delivery services. Notably, the merchandise will enter the stores after having consultations with personal stylists.
Furthermore, this inventory-free store houses a styling suite with various dressing rooms around a central hall, where customers can relax and have discussions with the personal stylists. This store also focuses on-site tailoring and alterations coupled with Trunk Club stylists, curbside pickup, digital boards with tailored fashion recommendations. These apart, various modes of refreshment along with gift cards and easy returns processes from stores as well as online are present there.
We note that Nordstrom always comes up with innovations to enhance its customers’ shopping experience. In addition, the company runs in coherence with the evolving retail industry that is focused on offering maximum choices to customers. The company also continues to efficiently allocate a major portion of its capital toward its multichannel growth strategy.
This particular strategy is focused on improving its merchandise offerings; developing IT infrastructure to enhance web and mobile experience of customers; renovating stores with a modern look and developing fulfilment centers to ensure speedy delivery to online customers.
Additionally, Nordstrom is integrating its digital and physical assets to create innovative and multiple ways for customers to shop. The company is focused on advancing in the technology space by boosting e-commerce and digital networks as well as improving its supply-chain channels and marketing efforts. Apart from digital enhancement, Nordstrom remains committed toward store-expansion endeavors to generate higher sales and capture increased market share.
Year to date, shares of this Zacks Rank #3 (Hold) have gained 13%, outperforming the industry’s 3.5% rise.
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