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Broadridge (BR) Launches AI and Cloud-Based Smart Insights

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Broadridge Financial Solutions, Inc. (BR - Free Report) recently launched a cognitive marketing platform — Broadridge Smart Insights — which enables easy and efficient distribution of content to any prospect, across any channel.

It is a wealth management solution that integrates Broadridge’s cloud, AI and datasets with consumer demographic, behavioral and financial information on a secure and multi-channel platform.

The platform features auto-identification of prospect fit, interest level and engagement activity. Its in-build AI automatically selects the best suited content for a prospect just at the right time.

It is the newest release from the company’s integrated wealth management solutions product suite, which serves more than 225,000 financial advisors and several wealth management firms.

Steve Scruton, president of Broadridge Advisor Solutions stated that "We are helping our clients and their advisors become bionic, leveraging new technology and data to scale and transform their business, enrich their customer engagement, optimize their efficiency and generate growth."

We observe that shares of Broadridge have surged 56% in a year, significantly outperforming the 26.4% rally of the industry it belongs to.

Bottom Line

Rising demand for data and analytics, mutualization as well as digitization has led to increased demand for technology solutions. This, in turn, has encouraged Broadridge to ramp up investments in AI and cloud.

Broadridge Financial Solutions, Inc. Revenue (TTM)

The launch of Broadridge Smart Insights is just an example of how these investments are used for product development. We believe that the company’s wealth management business will remain in good shape as long as it continues to enhance value of its product suite. Technology investments should drive sales, especially in the long run.

Zacks Rank & Stocks to Consider

Broadridge currently has a Zacks Rank #4 (Sell).

Better-ranked stocks in the broader Business Services sector include Blucora , IQVIA Holdings (IQV - Free Report) and Aptiv (APTV - Free Report) . While Blucora sports a Zacks Rank #1 (Strong Buy), IQVIA Holdings and Aptiv carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

The long-term expected earnings per share growth rate for Blucora, IQVIA Holdings and Aptiv is 20%, 11.8% and 13.4%, respectively.

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