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2 Interesting New ETFs

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The ETF industry continues to grow but at a slower pace compared with last year. The industry took in $123 billion of new cash in the first six months this year, according to WSJ, down about 50% from the same period last year, mainly due to trade war and tariffs related concerns.

However, product launches haven’t slowed down. 145 new ETFs have launched this year so far, taking the total number of products to 2,170 and assets under management to about $3.7 trillion.  Last year, we saw 125 launches in the same time period.

Further, we see that new ETFs are getting very specific or niche, focusing on a very narrow corner of the corner or a very specialized strategy. We have also seen many new smart beta ETFs this year as investors want more than just market returns.

The Goldman Sachs JUST U.S. Large Cap Equity ETF (JUST - Free Report)

JUST invests in large-cap companies that demonstrate “just” business behavior, based on ranking provided by Paul Tudor Jones’ JUST Capital.

Corporate behavior is assessed mainly on the basis of how companies treat their workers, their customers, their products, the environment, communities, job creation and their shareholders.

Amazon (AMZN - Free Report) , Apple (AAPL - Free Report) and Microsoft (MSFT - Free Report) are the top holdings currently.

The ProShares Online Retail ETF (ONLN - Free Report)

A growing number of consumers now prefer to shop online. E-commerce is growing not only in the US but all over the world.

As global online retail penetration rates are still quite low, there is a lot of potential for growth. This new entrant in the ETF space invests in retailers that derive significant revenues from online sales.

The product focuses on the largest players in the space—with Amazon getting almost 25% of the portfolio weighting and Alibaba (BABA - Free Report) about 15%.

To learn more about these ETFs, please watch the short video above.

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