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Logitech Seeks to Tap Peripherals Market With Advanced Mouse

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Logitech International S.A. (LOGI - Free Report) has unveiled Logitech MX VERTICAL, an advanced ergonomic mouse belonging to the company’s flagship MX series. The mouse is designed to mitigate the effect of constant pressure on the wrist and forearm as a result of long hours of using the computer.

The mouse is equipped with a 4,000 DPI high-precision sensor to make sure that the user can achieve the same productivity at up to four times lesser hand movement.

How Logitech is Gaining in the Peripheral Market

The product, which is expected to hit the market in September this year, reflects Logitech’s dedication to constantly come up with innovative and useful computer equipment.

The company has manufactured innovative offerings like fastest performing mouse and keyboard switches, wireless mouse with longest battery and multi-device keyboards, among others. Over the past year, Logitech has introduced a number of offerings to grab a greater market share.

Logitech is taking full advantage of the personal computers market, which is stabilizing driven by the growing adoption of Windows 10 due to the ongoing replacement cycle. In the company’s last reported quarter, computer peripheral product sales grew 5% year over year.

Other Growth Driving Efforts

Growing adoption of new mobile platforms in both mature and emerging markets are fueling the demand for Logitech’s peripherals and accessories.

Robust sales across product categories and strong momentum in Video Collaboration, Gaming and Tablet & Accessories businesses are helping the company boost its top line.

Logitech has been able to leverage its software and go-to-market capabilities to drive market share gains and growth. The company’s cloud-based video conferencing services continue to drive growth.

Reflecting such efforts, Logitech’s shares have returned an impressive 39.4% against the industry’s 0.7% decline.



Zacks Rank & Other Stocks to Consider

Logitech currently has a Zacks Rank #1 (Strong Buy).

Few other top-ranked stocks in the broader Computer and Technology sector are Virtusa Corporation , Qualys, Inc. (QLYS - Free Report) and Fortinet, Inc. (FTNT - Free Report) , each sporting a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings growth for Virtusa, Qualys and Fortinet is projected to be 20%, 8% and 16.8%, respectively.

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