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Garmin's Arm Unveils Instinct, Expands Outdoor Portfolio

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Garmin Ltd.’s (GRMN - Free Report) unit, Garmin International Inc. recently took the wraps off the new GPS watch, Instinct. The device features heart rate sensors, sports apps, smart connectivity and wellness data, allowing users to explore outdoor activities in a more challenging environment.

The latest addition to the company’s expanding product line is especially designed for outdoor adventurers and athletes. The launch will further help it expand its share in the wearables market, and fend off competition from players like Fitbit , Apple (AAPL - Free Report) and Alphabet (GOOGL - Free Report) , among others.

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Priced at $299.99, Instinct has a great battery life and is available in three colors, namely Graphite, Tundra and Flame Red.

Built with military standards, the device comes with a fiber polymer case, scratch-resistant display and multiple GNSS satellite networks, helping users track a location in more tough environments than with just GPS alone.

Taking the health benefits into account, the new smartwatch is equipped with built-in wrist based heart rate, which allows users to monitor daily activities, stress, sleep and other wellness data.

Given all these features, the new device is capable of providing valuable statistics for outdoor activities, thereby increasing the adoption rate of Garmin’s new GPS watch.

Dan Bartel, Garmin’s vice president of global consumer sales said, “We are thrilled to add Instinct to our adventure watch lineup, an approachable smartwatch that is rugged and reliable”. “Instinct is perfect for those who spend their time outdoors and demand a device built tough to stand up in the elements.”

Bottom Line

Worldwide provider of navigation, communications and information devices, Garmin has been making efforts to increase its share in the outdoor market on the back of new products and upgrades to the existing ones. It is experiencing notable success in this segment because of many newly added technologies that are gradually expanding its markets and enabling the company to enter new categories.

The latest launch will help expand its market share in the Outdoor segment, which focuses on developing technologies and innovations to enhance users’ outdoor experiences. In the last reported quarter, the Outdoor segment was up 39.8% sequentially and 3.5% year over year, driven mainly by robust demand for wearables.

The company’s new GPS watches should continue to drive sales all through the year.

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